Atlanta Advertising Awards, 2017 : BRONZE, Elements of Advertising (Illustration - single)
A series of digitally illustrated posters used on social media to inspire and encourage the passion for fishing.
Rather than using "social media best practices" for sizing and spec, these are designed like posters and are easily printed. Whether you're bundled up in in your shanty or watching the clock in your 9 to 5 cubicle, you can always find "finspiration" with Field & Stream.
Tools + Process
Concepting: pairing headlines with visual directions. Thumbnail sketches
Adobe Illustrator: initial vector layout of composition
Adobe Photoshop: all illustration over vector base, hand made headlines
Wacom Intus Pro Tablet: digital illustrating
Creative Director / Copywriter: Jeff Shill
Art Director / Illustrator: Sally Mills