Build Your Life


Anyone purchasing and assembling IKEA furniture is probably piecing their life together as well. 

Inspired by the IKEA instruction manuals, this campaign shows how IKEA helps you build your life and adapts to the changing chapters of your life.


Print Ads:




Social Media: Instagram carousel

 

Watch a piece of IKEA furniture transform through the changing chapters of your life. 


Campaign Strategy and branding elements: