A Chef's True Colors
1st Place - Young Shits Student Ad Awards, Droga5 NYC
Food is becoming more about the process than just the plate, so we wanted to show a more authentic side of Le Creuset than simply the luxury kitchen brand.
To do that, we used the chef as inspiration. Like Le Creuset, the chef has attitude and toughness, but is a champion of self-expression.
CW: Dan Lemaux
Using social media, people can get involved in the campaign, embracing each unique relationship found in Le Creuset cookware.
Process + Behind the Scenes
Each print ad was hand painted in acrylic paint, with minor touch up work done in photoshop.