Mitsubishi Electric Cooling and Heating

Logo Design and Branding for several MECH programs/events.

Diamond Leadership Conference


Logo Design


The logo is a visual metaphor for  the conference theme, "Vision, Dedication, Success." The logo structure can be broken down into three different elements, representing those three themes for each of the three days.

The interaction between the shapes and lines suggests the fleeting idea of "vision," the grounding foundation of "dedication," and the combination of the those to drive towards achieving "success."


RGB_Logo.Primary Vision.png
RGB_Logo.Primary Success.png

Conference Videos with Logo Lockups:


Final clip from the opening video each day, showing the application of the primary logo and how it was broken down by theme for the three days of the conference.


* Video Production: Form Films (


See full videos here:


Name Tag Layout

Photos from Event