(WORK IN PROGRESS, UPDATES COMING SOON)
That’s Some Kind of Power
In an effort to make point of sale more cohesive and visually consistent across all channels, POWERADE challenged KO:OP to pull apart and rebuild their POS Style Guide. Using their new signoff “POWER THROUGH” and exploring the look and feel of being “uncontainable,” the final product is a thorough style guide to instruct brand teams and agency partners how to build POWERADE point of sale.
Select Pages from the POS Style Guide
Redefined Point of Sale
Pole Sign (Vertical Application)
Image Retouching and Treatment
Aside from photo retouching guidelines, we walk you through the steps of building visuals for POS. To emphasize “uncontainable,” the subjects break through the frame of the image.
The subject remains in color, with bold pops of cyan, while the rest of the image is black and white.
Swag and Sideline Gear