That’s Some Kind of Power
With the launch of their new campaign “That’s Some Kind of Power,” POWERADE didn’t just update their brand guidelines, but developed an extensive set of guidelines specifically for POS.
From establishing new rules for their campaign lock ups to mapping out step-by-step instructions for photography retouching, the extensive POS style guide elevates the POWERADE branding across all channels and creates a higher standard for their retail partners to design their POS towards.
Sample Pages from the POS Style Guide
Redefined Point of Sale
The new campaign is all about uncontainable power. Taking that concept, the guidelines evolved the POS look and feel to capture that feeling of uncontainable power. Subjects in the photos now “break through” the image.
Image Retouching and Treatment
To ensure consistency, the guidelines include step by step instructions for meeting photography standards.
