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(WORK IN PROGRESS, UPDATES COMING SOON)


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That’s Some Kind of Power

In an effort to make point of sale more cohesive and visually consistent across all channels, POWERADE challenged KO:OP to pull apart and rebuild their POS Style Guide. Using their new signoff “POWER THROUGH” and exploring the look and feel of being “uncontainable,” the final product is a thorough style guide to instruct brand teams and agency partners how to build POWERADE point of sale.


Select Pages from the POS Style Guide

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Redefined Point of Sale

Shelf Talker

(Horizontal Application)

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Pole Sign (Vertical Application)

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Image Retouching and Treatment

Aside from photo retouching guidelines, we walk you through the steps of building visuals for POS. To emphasize “uncontainable,” the subjects break through the frame of the image.

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The subject remains in color, with bold pops of cyan, while the rest of the image is black and white.

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OOH Extensions

Coming Soon


Swag and Sideline Gear

Coming Soon