Lebron James Joins the LA Lakers
Out of Home Activation in L.A., social media campaign, Point of Sale pieces
Lebron James has been traded from the Cavs to the Lakers, a massive moment for Lebron, Sprite and culture at large. As the face of Sprite, we wanted to celebrate Lebron’s first game as an LA Laker in a hyper local, LA relevant way, while staying true to Lebron’s character and place within the Sprite family. With the first game of the season, Sprite activated the idea within the digital OOH at LA Live, POS at retail, and in social.
KO:OP, Social Center at Coca Cola, Sprite IMC
Purple and Gold Takeover
We changed the classic green of Sprite to purple for one day only to celebrate our #1 pitchman going to L.A.
It’s a small change, but by coordinating our digital OOH billboards, social channels, and limited run of cans to all turn purple and gold at the same time, we’ll make a big impact and create even more buzz around Lebron.
Out of Home
LA Live: Purple + Gold
Hotel Vertical LED Mesh, Hotel Vertical, Hotel Horizontal