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Lebron James Joins the LA Lakers

Out of Home Activation in L.A., social media campaign, Point of Sale pieces

Lebron James has been traded from the Cavs to the Lakers, a massive moment for Lebron, Sprite and culture at large. As the face of Sprite, we wanted to celebrate Lebron’s first game as an LA Laker in a hyper local, LA relevant way, while staying true to Lebron’s character and place within the Sprite family. With the first game of the season, Sprite activated the idea within the digital OOH at LA Live, POS at retail, and in social. 

KO:OP, Social Center at Coca Cola, Sprite IMC

 Imaged borrowed from someone’s instagram post. I did not take this photo.

Imaged borrowed from someone’s instagram post. I did not take this photo.


Purple and Gold Takeover

We changed the classic green of Sprite to purple for one day only to celebrate our #1 pitchman going to L.A.

It’s a small change, but by coordinating our digital OOH billboards, social channels, and limited run of cans to all turn purple and gold at the same time, we’ll make a big impact and create even more buzz around Lebron.


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Out of Home

LA Live: Purple + Gold

Hotel Vertical LED Mesh, Hotel Vertical, Hotel Horizontal

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Social Media Activation


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