Lebron James Joins the LA Lakers
Out of Home Activation in L.A., social media campaign, Point of Sale pieces
To celebrate Lebron’s first home game with the LA Lakers, Sprite released a series of OOH boards in LA Live, right outside of the Staples Center, in addition to actively engaging in the conversations on social media and extending their reach to point of sale and promotional merchandizing.
Even with a tight turn around time, limited assets and resources AND a cease and desist letter from the NBA/Pepsi, we managed to spread the spirit of Lebron and Sprite throughout Los Angeles.
A collaborative effort between KO:OP and Social Center.
Purple and Gold Takeover
We changed the classic green of Sprite to purple and gold for one day only to celebrate our #1 star going to L.A.
It’s a small change, but by coordinating our digital OOH billboards, social channels, and limited run of cans to all turn purple and gold at the same time, we’ll make a big impact and create even more buzz around Lebron.
Out of Home
LA Live: Purple + Gold
Hotel Vertical LED Mesh, Hotel Vertical, Hotel Horizontal
Social Media Activation
In preparation for the big game, KO:OP collaborated with the Social Center to utilize the OOH assets across social media. A library of animated gifs were ready to post in real time to stay active in the conversation.
Social Media Engagement + Interaction
Real Time Content
Credit: Social Center
(Credit: Social Center)
Good to be King
LA Live outside of the Staples Center, OOH Activation
Convenience Retail / Point of Sale
standee, merchandizer, window poster, static cling
It isn’t ‘illegal’ to use a black cup for Sprite, but venturing outside of their classic green is definitely a sensitive subject with brand standards. Fortunately, they allowed an exception.